The Ring Protect Basic subscription service is raising prices by $5 a month. The new price is effective September 1, 2018. The Ring Protect Basic service provides basic security for your phone, including two-factor authentication and screen lock protection. It does not include features such as call or text blocking or data encryption. The new price increase is a response to the increasing cost of phone batteries and other device accessories, Amazon said in a statement.
Unfortunately, the added features also justify a higher price tag (or the other way around). Monthly pricing for Ring Protect Basic in the United States is increasing from $3 per month to $3.99/mo, while yearly billing is going from $30 per year to $39.99/yr. The pricing changes in some other countries is even more drastic, with yearly pricing in the United Kingdom jumping from £24.99/yr to £34.99/yr — an increase of 40%.
The increase is only $1/mo or $10/yr, but each Basic subscription only covers one camera, so that change is multiplied by however many Ring cameras someone owns. Ring also offers a Plus subscription for $10/mo or $100/yr that supports multiple cameras for one fixed price.
Needless to say, the changes to Ring Protect aren’t going over well with buyers.
Source: Ring Blog, Ring Support
